VIDEOGRAPHY
Commercial Advertising
Marketing Campaigns
Digital marketing communicates identity.
In 2023, Nick imagined, led, directed, produced, recorded, and edited a series of videos on the topic of M+H Architects' Guiding Values. Each installment of the 5-month long campaign featured interview footage of a different member of the firm's team.
The outcome :
a stronger connection to mission and vision.
"Trusted"
"Responsive"
"Excellence"
"Visionary"
Commercial Ads
Digital marketing showcases wins.
In 2023, Nick created and edited a project advertisement for M+H Architects upon completion of a high-visibility project for the University of Missouri. Nick saw an opportunity to announce the firm's success and congratulate the client on the opening of their newest addition to campus.
The outcome :
a public image of success.
Digital Activism
Initiative Promotion
Digital marketing influences beyond purchasing.
In 2019, Nick imagined, created, directed, produced, recorded, and edited multiple interview-style advertisements to raise awareness of a voter participation initiative. Nick created and led the "DruryVotes" Initiative during his time as a Junior Class Senator in student government. The initiative included educational programming, voter registration drives, and distribution of educational materials campus wide to raise awareness among college students of the importance of voting in national elections. The initiative continued beyond Nick's time at Drury, and became a key piece of the Student Government Association's annual programming.
The outcome :
increased awareness of important issues.
Nick Rauscher
Kate Hall
Community Engagement
Response to Crisis
Digital marketing connects people.
In 2020, in the first months of the COVID-19 pandemic, Nick imagined, created, produced, and edited a video featuring Drury University students, faculty, and staff sharing encouraging messages as the school took a virtual learning approach for the remainder of the Spring semester. Other video productions featured below were part of Drury University Student Government Association's student health and safety initiative.
The outcome :
connection without in-person experience.
"Coming Home"
"We're Thinking About You"
"20 More Days"